In these environments, detailed forecasts, milestones, and planning are not always helpful. “Too many startup business plans look more like they are planning to launch a rocket ship than drive a car.” The future is complex, uncertain, and forever changing. The lean startup, however, is not a prescriptive set of actions. Following his experience at Silicon Valley, and his frustration with how business schools teach entrepreneurship, Ries developed his own approach: the lean startup model. The lean startupĪ “theory of entrepreneurship should address all the functions of an early-stage venture”, from “vision and concept… “structure and organizational design”, Ries writes. If a self-help book tells you otherwise, you best not believe it. Perseverance does not guarantee survival in a Darwinian market-ecology. Henry Ford, Ries reminds, competed with almost five hundred fledgling automakers in the early 1900s. The reality is that most products and companies fail. But in The Lean Startup, Eric Ries tells us that this is the “mythmaking industry hard at work.” It feeds on selection bias, hindsight bias, and our desire to believe in stories of rags-to-riches. Most of us are familiar with the “hero’s journey” in entrepreneurship-the notion that an unwavering resolve and a fantastic idea will somehow drag a startup into stardom.
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